G-Star Clothing

Since its conception in 1989 G-Star clothing has pushed the boundaries of popular clothing to a new level. The Dutch based fashion company generates its innovative design from vintage military clothing and through the use of its unique raw, high-end denim, G-Star has inspired thousands of designers around the world in addition to influencing latest trends and style guides. Specialist unwashed and untreated denim has become a huge success for G-Star ‘Raw’ since its launch in 1996, winning multiple awards and proving to be the most popular male jean make on the high-street for over half a decade. All of the collections released see designers produce a non-classical, non-traditional look whilst maintaining an immediately recognisable traditional style. Endorsements from supermodel Tyson Beckford, musician Damien Fahey and pop sensation Duran Duran have ensured that              G-Star dominance of Europe’s and America’s fashion circles is something that won’t be easily removed.