Throughout the 1990′s and 2000′s it became impossible to ignore Firetraps popularity. The brand had grown so significantly since its launch in 1993 that by the millennium over a hundred distributors were offering it as the up and coming clothing label of the new century. Firetrap has constantly reinvented itself over the past 17 years and many believe that this is the secret behind the brands success, as it continues to produce clothing of the highest standard.
It is a label that offers itself to free thinkers and individuals who want to express themselves in an urban environment and because of the ever changing urban environment, the clothes have had to change as well. The manufacturing of FT’s Heavy Slub jeans has created massive demand for their denim technology, in addition to its highly sought after Firetrap Black Seal range which has become instantly recognisable thanks to the quality of detail it advertises. There is little anyone can do to stop the label continuing to dominate male fashion houses as the constant refreshment of materials and designs means Firetrap will be original year after year.