In 1996 Duck and Cover set out with a simple philosophy: to distribute a fashion brand that would stand out from the urban uniform of the day, and they have not disappointed. The label, which is now sold in hundreds of shops across the UK, represents a simple yet ultimately stylish side of the high street fashion trends. Its uses basic designs for its array of jeans, jackets and tees but enhances them, as they use innovative design to draw attention to the unique look they are trying to create. Many have described the Duck and Cover brand as “agelessly aesthetic”- as it has moved, evolved and grown with the changing times and now sits aloft, at the top of the affordable men’-s fashion sector.